Google Ads Search Certification Exam Answers 2021
Here you'll find all the questions with 100% correct and verified answers for the latest Google Search Ads Certification Exam available in Google Skillshop. We have covered every question of the Google Search Ads Certification Exam and answered it for you to get a 100% score. This Google Ads Search Certification Exam cheat sheet is reviewed every week. If there is any new question in the Google AdWords Search Certification Exam, it is immediately added here.
This is a brilliant approach for you to score 100% out of the very first attempt at taking the Google Search AdWords Certification Exam, as all the latest questions and answers are updated regularly. You'll easily find all the answers to the exam questions that will save your time & effort. Since all the questions and answers are gathered from many exam attempts, every measure has been taken to include all questions here for you for free. If you find any missing questions or find an answer incorrect, feel free to let us know by contacting us.
Note: Google AdWords Search Certification Advertising is now called as Google Ads Search Advertising Certification Exam.
What is Google Ads Search Certification Exam?
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google's online training program.
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
By earning the Google Ads Search Certification, Google recognizes your ability to:
- Translate a vision for online marketing into a coherent digital marketing strategy
- Develop a Google Search strategy with wider company marketing plans
- Generate a plan to increase leads, sales, or web traffic using Google Search
- Develop a plan to reach new and existing customers with Google Search Audiences
- Ensure your Search marketing plan is aligned with your digital marketing budget
Benefits of Google Ads Search Certification Exam
- Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print.
- Help your company earn the Google Partner or Premier Google Partner badge. To earn either badge, companies need at least one of their affiliated members to be Google Ads certified, in addition to other requirements.
Latest Google Ads Search Certification Exam Details
- Questions: 50 questions
- Time limit: 75 minutes to complete the Exam
- Pass Score: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can retake it after 24 Hours.
- Validity Period: 12 Months
Google Ads Search Certification Exam Questions and Answers [Updated 2021]

Get Certified in Google Ads Search Advertising by taking Google Ads Search Advertising Certification Exam now! Below are the Free updated Google Ads Search Certification Exam questions with correct answers.
Q) Barbara's boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
- Exact
- Broad
- Broad-match modifier
- Phrase
Q) Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
- Tim searches for “best skateboards”.
- Tim scans the search
- Tim launches a Google Search
- Tim browses different skateboards on the website he navigated
- Tim makes a purchase from the website he navigated
What are the three components of a text ad on the Google Search Network that Mary will need to know?
- Tagline, AMP, Characters
- Headline, URL, Description
- Beacon, Tag, Conversion
- Headline, Descriptor, Image
- Phrase match
- Broad-match modifier
- Exact match
- Broad match
Q) How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- To allocate budgets that drive incremental conversions
- To identify the most profitable location targeting
- To find growth opportunities regarding device targeting
- To take advantage of seasonal trends throughout the year
- Takes users to a specific page of a website
- Users often will often notice this first
- Gives users an idea of where they’ll go if they click the ad
- Allows advertisers to provide details about their product or service
Q) You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.
How can Google Ads help?
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, you can choose a maximum amount to spend per month.
- With Google Ads, your ads will show up on every available search engine
- With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
Q) What content could be used for a structured snippet extension?
- Free shipping
- Contact our team
- Berlin, London, Paris, Singapore
- Text an expert now
- Ad scheduling
- Network settings
- Location targeting
- Shared budgets
- Language targeting
- Choose what time of day your ads will appear.
- Target specific devices exclusively.
- Reach the right user with the right message at the right time.
- Control the cost of each click.
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
Q) What are two main benefits of using Search Audience solutions? (Choose two.)
- Making the right bids when certain groups of people are searching for your product or services
- Identifying the most effective ad schedules to get the best results from your budget
- Reaching different audience segments with unique messaging that is highly relevant to them
- Reviewing missed opportunities with regards to ad extensions and ad variations
- Getting detailed insights into which bid strategies can work best for your search network campaigns
Q) You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget.
What are two benefits of using automated bidding? (Choose two.)
- Auction-time bidding
- Bidding suggestions
- Machine learning
- Sitelink extensions
- Manual control
Q) Jerry's managing a Google Search campaign and would like to improve the position in which his ads appear. He's increased his bids, but his ad still isn't showing at the top of Search results.
- What else might he do to improve his Ad Rank?
- Remove ad extensions.
- Create a helpful, relevant landing page for the ad.
- Reduce the number of words in the ad.
- Control user signals and attributes.
Q) Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.
- One reason Steven values the optimization score is because it makes it possible for him to do what?
- Apply recommendations across multiple layers of his advertising strategy
- Stay focused on certain keywords
- Make use of the expanded daily update frequency
- Receive information on general trends
Q) A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, "boat." The manager then adds "paddle" as a broad-match modifier.
Which two searches may prompt the marketing manager's ad? (Choose two.)
- Boats and ships
- Boat adventure
- Travel on a paddle ship
- A green boat paddle
- Rowboat paddling
- Ad relevance
- Conversion rate
- Bid amount
- Ad dimensions
- Ad landing page experience
Q) What does Performance Planner automatically do?
- Forecasts how your current campaigns will perform in the future
- Uses machine learning to target new demographics
- Recommends the perfect ad structure for your budget
- Sets your ad budget for maximum growth
Q) Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results.
What's Google's recommendation about extensions?
- Use no more than two extensions per campaign or ad group.
- Use at least five extensions and add only to ad groups.
- Use ad extensions only when advertising the service industry.
- Use at least three extensions in each campaign or ad group.
- Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
- Her ads will appear above and below search results when people search for related keywords.
- A video summary of her product line will be automatically generated by the system and placed on YouTube.
- Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
Q) How does automating your bid contribute to a successful Google Ads campaign?
- Automated bidding's algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
- Minimum and maximum bid values are determined by the daily budget
- Sets manual bids for specific times of the day
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets the appropriate bid for each and every auction
Q) Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores.
How can a Google Search campaign benefit Lisa's business?
- Her business will have a competitive presence with similar businesses during searches.
- Her business will have a higher ranking in organic search results.
- Ads for her business will appear across a variety of digital and traditional media.
- Potential customers will be automatically directed to her business website.
Q) Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.
How does Google Ads provide control?
- By giving advertisers control over which competitors they place ads against in auctions.
- By giving advertisers control over the maximum they spend per month.
- By giving advertisers control over the number of specific actions their spend will return.
- By giving advertisers control over the next highest bid allowed in auctions they enter.
- Display
- Video
- Local
- Discovery
Q) What is a valid recommendation that the Performance Planner can provide?
- Create alternative versions of best performing ad variations
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
- Apply specific bid adjustments to device and location targeting
Q) Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
What does this mean?
- The campaign is performing 25% under budget.
- The campaign needs a 75% improvement to be fully optimized.
- The campaign is performing better than 75% of all search campaigns.
- The campaign could improve up to 25% by following the listed recommendations.
Q) You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure.
What action should improve the ad relevance?
- Adding more negative keywords.
- Highlighting product uniqueness.
- Focusing on connecting to a wider audience.
- Improving the navigation of the landing page.
- 1 Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
- 2 Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
- 3 Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
- 4 Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
Q) Ginger's working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably.
To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
- has a larger font size
- includes a current promotion
- is listed after search results
- includes at least two different colors
- has a relevant headline
Q) Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)
- Attractive imagery
- Relevant information
- Information based on their moment
- Product and service comparisons
- News items related to their search
Q) Each Similar Audience has its seed list members removed to ensure what?
- That ads are shown in competitive positions
- That only highly-relevant traffic is targeted
- That ads do not risk double-serving
- That no user overlaps between a similar list and its seed list
Q) Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
- To compare the efficacy of her ad text creative with that of other ads
- To understand the network performance of her website
Q) With Dynamic Search Ads, what does the advertiser provide?
- A list of search terms
- A list of web pages
- A headline
- A machine-learning algorithm
- A mention of prices, promotions, and exclusive offers
- Encouraging potential customers to take action
- More landing pages to visit
- A variety of emoji to catch the attention of potential customers
- Highlighting what makes his business unique
Q) What can the Performance Planner assist you with?
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
Q) What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
- 2
- 3
- 1
- 4
Q) Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.
What automated bidding strategy should she use in her campaign?
- Target return on ad spend (tROAS)
- Target impression share
- Maximize clicks
- Maximize conversions
Q) What’s a key objective in delivering ad extensions?
- Providing the right users with the right information at the right moment.
- Opening up additional ad space to extend character limits.
- Making ads more appealing with the use of image and video assets.
- Giving users control over the types of ads that they see.
Q) As an advertiser, creating your first text ad in Google Ads is a simple five-step process.
Arrange the five steps in order, with the first step on top.
- Sign in to the Google Ads account where you wish to make the text ad.
- In the page menu on the left of the screen, select Ads & Extensions.
- Choose the + button, and then select Text Ad from the available options.
- Enter the headlines, URL, and description lines you wish to use.
- Ensure the ad meets Google’s editorial guidelines, and press Save Ad.
What type of automated bidding strategy is Siona using?
- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
Q) Which is required for an ad to be served to a user?
- The keywords must be relevant to the search term.
- The search terms must be unique to a company.
- The keywords must be unique to only one campaign.
- The keywords must be listed in all ad groups for a company.
- Delivery times
- Device types
- Keyword list
- Country targets
- Default bid amount
- Someone who has heard of his company’s business but never visited the company’s website
- Someone who has added items to a shopping basket on his company’s website but then abandoned it
- Someone who has seen his company’s ads but never clicked on them
- Someone who has visited numerous similar websites
- A student who is looking for loan advice
- A parent who is caring for their toddler
- An individual who is interested in purchasing a car
- Someone who has demonstrated a qualified interest in movies
- A linked Google Analytics account
- Conversion tracking
- Customer relationship management data
- A Google remarketing tag
- Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
- Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
- Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
- Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
- Someone who has an interest in a topic
- Someone who is in the mindset to buy
- Someone who writes content about a topic
- Someone who has a passion for a topic
- Give potential customers the ability to contact a business via a text message
- Highlight key information and unique selling points of a business
- Allow users to navigate to specific pages directly from an ad
- Provide potential customers with the ability to call a business directly from an ad
- When an account is white-listed for them.
- When Google predicts they’ll improve ad performance.
- When an automated extension campaign is created.
- When an advertiser manually opts in to receive them.
- In-Market Audiences
- Affinity Audiences
- Customer Match
- Similar Audiences for Search
- The user interface for Dynamic Search Ads excludes all manual controls.
- Dynamic Search Ads require no initial user configuration.
- Destination URLs are automatically kept up-to-date.
- Dynamic Search Ads don’t have to undergo the bidding process.
- Machine learning helps automatically find new keywords.
- Incorporating an image to make the ad more enticing.
- Making the headline bold to potentially improve the eCTR.
- Using colors in the message text to improve Quality Score.
- Adding seasonal messaging during the holiday season.
- Display
- Search
- Shopping
- Video
- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
- Jimmy’s ads will appear at a lower rate when users search for the television brand.
- Common misspellings and synonyms of his keywords will still allow his ads to be shown.
- His ads won’t be shown to users searching for the uncarried brand.
- Ads for Jimmy’s business will be shown to the widest possible audience.
- Search, Display, Video, Print, and App
- Social, Video, App, Audio, and Shopping Ads
- Search, Display, Video, Shopping, and App
- Search, Print, TV, Shopping, and App
- $2.51
- $5
- $4.50
- $2.50
- It is the only ad budgeting software on the market.
- It helps businesses determine a go-to-market strategy.
- It makes recommendations that are validated using machine learning.
- It validates budgets against other vendors in the same market.
- Encourage customers to purchase electric cars.
- Have more people view his website.
- Promote videos that speak to the business mission.
- Increase e-mail list sign-ups from potential customers.
- Increasing the trustworthiness of the website.
- Modifying the ad’s landing page to load faster.
- Changing the call-to-action message of the ad.
- Reducing the bid rate on the ad.
- Machine learning
- Manual control
- Ad extensions
- Seller ratings
- Gives users specific information about what you’re offering, before they visit your website.
- Lets you show your business address, phone number, and a map marker alongside your ad text.
- Allows potential customers to navigate to specific pages of your website directly from the ad.
- Lets you quickly display information about your promotions without having to update every ad.
- The campaign could be improved by 60% if the listed recommendations are followed.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
- Lower bid rates can be utilized, based on inventory levels.
- Keyword lists can be automatically created based on website offerings.
- The inventory update dates can be manually set.
- Additional web crawlers can be employed to review her inventory.
- The recommendations are tailored to the specific account.
- The recommendations only apply to select keywords.
- The recommendations provide general insight from Google.
- The recommendations are created by higher-level account executives.
- Bob’s ad will show on searches for television features similar to UltraView1000.
- Bob’s ad will show on searches for UltraView1000 and additional words before and after.
- Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
- Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
- Applying bid adjustments to specific locations
- Campaign-level Target CPA (cost-per-acquisition)
- Adding more specifics to the ad.
- Tweaking the speed of your website.
- Decreasing the bid for the ad.
- Cloning the ad multiple times.
- Car
- Travel
- Road
- Bicycle
- Automobile
- Relevance, control, and results
- Sales, consideration, and integrity
- Influence, awareness, and promotion
- Growth, reach, and traffic
- Landing pages from standard ad groups
- Page feeds
- URL filtering
- Categories from dynamic search engines
- Maximize Conversions
- Maximize clicks
- Target impression share
- Enhanced cost-per-click (eCPC)
- With attractive images and videos.
- Ad extensions include a “like” button to gauge if an ad is favorable.
- Ad extensions include a “share” button.
- By addressing a user’s intent, device, and location.
- This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
- This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
- This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
- This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
- TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
- Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
- Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
- App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
- Her materials will display at the top in organic search results.
- Her ads are likely to appear when a user is visiting a competitor’s website.
- Her ads may appear when a user is likely to be interested in her product.
- She can instantly have a social media presence with ads.
- Affinity Audience
- In-Market Audience
- Detailed Demographics
- Similar Audiences for Search
- Goals and analytics.
- Loading and site speed.
- Content and formatting.
- Length and extensions.
- By choosing “leads” as the campaign goal.
- By creating a new ad group for the sale.
- By adding coupon alerts to people nearby the store.
- By targeting specific device operating systems.
- By setting campaign start/end dates.
- Segment a customer list, based on a desired marketing action.
- Upload the list to Google Ads.
- Translate the list into an audience list and make it available for targeting.
- Customize your creatives with special offers or incentives that are specific to this audience.
- URL filtering
- Categories
- Landing pages
- Page feeds
- The score will decrease upon accepting the recommendation.
- The score might increase or decrease depending on the recommendation.
- The score will dynamically improve upon accepting recommendations.
- The score isn’t affected by application of recommendations.
- Campaign type
- Advertiser campaign count
- Size of ad group
- Ad relevance
- Advertiser bid
- Google Ads guarantees phone calls to your business.
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads gives you control over your budget.
- Google Ads offers separate auctions for low budgets.
- He hasn’t supplied a link for the ad.
- He has too much information listed in his ad extensions.
- Users may be misspelling his keywords.
- His bid for the ad is too low.
- With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
- With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
- With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
- With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
- Watching a YouTube video on rose cultivation.
- Searching for related gardening information.
- Browsing Carrie’s store website.
- Reading an e-mail from Carrie’s business.
- By optimizing your ad budget for maximum growth
- By teaching your employees the fundamentals of personal budgeting
- By finding areas of your total budget that could contribute to marketing
- By determining which of Google’s ads are most appropriate for your brand
- Message extension
- App extension
- Price extension
- Seller ratings extension
- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
- Best all-inclusive vacation
- All-inclusive family Paris vacation
- All-inclusive vacation
- All-inclusive Paris holiday
- Industry data
- Account executives
- User generated scenarios
- Company sales figures
- Account settings
- A recommended Campaign-level Target ROAS (return-on-ad-spend)
- A recommended average daily budget
- A recommended Campaign-level Target CPA (cost-per-acquisition)
- Recommended campaign bid scaling
- The headline component
- The website URL component
- The conversion component
- The description component
- Testing and reporting on the speed of Brian’s websites
- Key aspects of his accounts, including statistics, settings, and industry trends
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
- They prevent all irrelevant traffic from clicking on your ads.
- They encourage users to make more informed decisions and take action.
- They provide advertisers with additional insights within the search term report.
- They generate new creative suggestions for both keywords and ads.
- By presenting users with catalog options for a product.
- By dynamically using negative keywords, based on a user’s website content.
- By attracting users with creative assets.
- By providing users with relevant information up-front.
- She doesn’t have to think of all the related saucepan keywords.
- She can explicitly choose keywords to ignore.
- Her ad will only show for “blue saucepans.”
- She can easily select the color she wants to focus on.
- She can choose the exact searches her keywords will match.
- 10,000 users
- 1,000 users
- 500 users
- 100 users
- If you don’t bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- The appropriate bid can often be a static target that’s challenging to reach.
- User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
- Removing an extension from the ad.
- Improving the navigability of the landing page.
- Increasing the bid amount of the ad.
- Determining the location of users.
- The URL displaying your website address.
- The promotion behind your advertisement.
- The phone number of your business.
- The location of your business.
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
- To avoid any potential keyword duplicates between different marketing objectives
- So that spend is not reallocated between two different marketing objectives
- Search, Display, TV, Shopping, and App
- Search, Display, Video, Shopping, and App
- Search, Display, Video, App, and Access
- Social, Display, Video, Shopping, and App
- His ad may appear when people research similar installation options.
- His ads will be shown at random, thereby generating new cold leads.
- His ads will be displayed on related industry websites.
- His website will appear higher in organic ranking.
- More followers on the store’s social media presence.
- Getting more customers to learn about his products.
- More online sales through Reggie’s online store.
- E-mail sign-ups from people interested in a healthy lifestyle.
- The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
- The higher expected click-through rate will lead to a higher Ad Rank.
- The ad will lead to a higher cost-per-click for the advertiser.
- The advertiser will receive more bids in the auction.
- Validation
- Distribution
- Simulation
- Differentiation
- Instrumentation
- To review new keyword opportunities
- To check for status issues
- To analyze demographic performance
- To react to ever-changing external factors
- Include three to five ads, and at least three extensions in each ad group.
- Set a keyword bid of at least $10 for each active ad group.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- Networks
- Devices
- Ad extensions
- Ad scheduling
- The landing page
- The site tag
- The analytics
- The description
- WidgetCo customer support
- Refrigerator reviews WidgetCo
- Smart refrigerator reviews
- Energy-efficient fridge
- WidgetCo refrigerator installation
- Video
- Display
- Shopping
- Search
- An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An investment of $21,000 to generate 1,400 conversions and a CPA of $15
- Location extension
- Promotion extension
- Call extension
- Sitelink extension
- Callout extension
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- Performance Planner is free to use with any merchant-hosted storefront.
- Highlight information about value-adding attributes of your business, products, or services.
- Extend ads with a phone number, allowing mobile users to directly call your business.
- Gives you the option of driving traffic to your website or to the app store from a single text ad.
- Direct users to specific pages of your website.
- Extends ads with a phone number, allowing mobile users to directly call a business.
- A mobile-only format that enables users to contact a business via text messages.
- Additional links that direct users to specific pages of a website.
- Short, specific snippets of text that highlight value-adding attributes.
- By showing his ad to people searching for related information about helmets.
- By linking to Alex’s ad from related social-media groups.
- By displaying Alex’s ad on a website that reviews motorcycle helmets.
- By including his ad on similar motorcycle accessory store websites.
- Creating ads that pertain to the keywords.
- Raising the bid amount.
- Creating ads likely to get clicks.
- Having a clear and simple landing page.
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- Match the bid to an industry benchmark.
- Improve the ad’s quality score.
- Decrease the number of ad groups.
- Increase the number of ad groups.
- Learning granular insights regarding her search network performance
- Receiving automatically-generated keyword and ad content suggestions
- Delivering a customized message to the right user at the correct bid
- Getting suggestions on the best automated bid strategies for her campaigns
- Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
- Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
- Bob’s ad will appear if the search terms contain all three of the exact keywords.
- Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
- The headline component
- The URL component
- The banner component
- The description component
- It will bring Bernadette’s website better page rank.
- Ads from Bernadette’s campaign will appear in traditional media with related content.
- Her business will have a competitive presence with similar businesses during searches.
- Users will receive ads when physically near any of Bernadette’s storefronts.
- Search
- Video
- Display
- Shopping
- Increases the geographic distribution of her ad.
- Extends her reach to additional sites.
- Allows her to reach to all device types.
- Enables her to partner with other similar businesses.
- Reach people based on specific demographics such as marital and education status
- Reach people who have been identified as being in the mindset to buy
- Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
- Find new customers that share the behaviors and characteristics of your marketing audience segments
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Maximize clicks
- Employment status
- Highest level of education
- Age
- E-mail address
- Mailing address
- Reached the checkout page but did not complete the purchase.
- Added an item to the shopping basket but then abandoned it.
- Visited the website in the past 7 days but did not convert.
- Visited the website in the past 28 days but did not convert.
- Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
- Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
- Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
- As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
- Displayed ads are relevant to a potential customer's Google search.
- Potential customers can search the ads for specific products.
- Ads appear intermixed with organic search results.
- Ads send follow-up information to the potential customer.
- More ads in an ad group means they receive a higher-quality score.
- More ads in an ad group increases the chances of showing more than one ad per auction.
- More ads in an ad group means lower bounce rates for landing pages.
- More ads in an ad group means more options for success in an auction.
- They can help send the right message to the right customer with the right bid.
- They automatically generate new keyword and ad content suggestions.
- They get detailed analytical insights about search network performance.
- They identify ad extension opportunities to improve average click-through rates.
- Someone with a qualified interest in mountaineering
- Someone looking to purchase a new car
- Someone researching the safety features of baby prams
- Someone excited about a new movie release
- Up to 15 headlines
- Up to 50 headlines
- Up to 25 headlines
- Up to 5 headlines
- To identify loyal customers and expand the reach to those that resemble your customers
- To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
- To reach people, based on advanced demographic criteria
- To reach people who have already engaged with your website in the past
- Watching an online video about South America.
- Researching South American holiday destinations online.
- Looking up passport rules for South America.
- Browsing an adventure activities website.
- Changing the ad’s call-to-action statement.
- Posting transparency statements on the website.
- Selecting only relevant languages in campaign setup.
- Selecting distinct geographic areas.
- Rewriting the landing page for clarity.
- Your ads will be placed on all search engines.
- With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
- You can set your own budget and can change it at any time.
- Machine models automatically determine your advertising budget.
- Contact our team
- Send us a text for more information
- Learn more about us
- Free returns
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
- Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.
- By relying on customer feedback for optimal ad placement
- By providing a discount on all ads after purchasing a license
- By choosing ad types that your target demographic finds most appealing
- By maximizing the number of conversions for a spend scenario
- Removing Similar Audiences from Remarketing campaigns
- Use Similar Audiences to re-connect with past visitors to your site
- Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
- Use Similar Audiences to find new visitors for your site
- Control and results
- Profit and privacy
- Options and tracking
- Credits and context
- Ads
- Bids
- Ad extensions
- Keywords
- Budgets
- It allows for greater control over keywords.
- It promotes advertising on social media platforms.
- It creates new ads automatically.
- It finds traffic an advertiser might miss.
- It reduces the needed advertising budget.
- 3
- 6
- 4
- 5
- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
- Messages
- YouTube
- Google Drive
- Gmail
- The campaign’s budget needs to be raised by 22% to be fully optimized.
- 22% of the revenue she allocates to her campaign is being used in the wrong areas.
- The campaign could be improved by 78% if the listed recommendations are followed.
- Her campaign is being outperformed by 78% of businesses like hers.
- Budget type
- Web browser
- Device type
- Location
- Budget
- Structured snippet extensions
- Call extensions
- Callout extensions
- Sitelink extensions
- Machine learning will choose the keywords used to serve her ads to users.
- Location targeting isn’t decided by machine learning.
- Machine learning will choose an ad schedule for campaigns without her input.
- Machine learning helps her set the appropriate bid for each and every auction.
- True
- False
- Changes in auction dynamics
- Changes in tracked conversions
- Renaming campaigns
- Shifts in spend mix
- Google Ads creates them based on existing ad copy, landing pages, and extensions
- Google Ads creates them based on existing high performing ad copy
- Google Ads mixes and matches headlines and description lines that have been provided
- Google Ads mixes and matches headlines and URLs that have been provided
- One or two
- Only one
- Three to five
- Two to three
- Description, path fields, and headline
- Description, path fields, and URL
- Headline, description, and path fields
- Headline, description, and URL
- Campaign
- Account
- Ad
- Ad group
- Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
- Influence organic results
- Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
- Show your ads when a customer is searching for your product or service
- All of these are automatically generated
- Description line
- Destination URL
- Headline
- Someone searching for the term I want to buy a black shirt
- Someone searching for the term black button shirt
- Someone searching for the term shirt
- Someone searching for the term shirt brown
- By building awareness of your brand
- By driving online, in-app, in-person, and over-the-phone sales
- By influencing consideration of your products and services
- All of the above
- User ID-based bidding
- Impression share-based bidding
- Daily budget pacing
- Auction-time bidding
- Message, callout, and structured snippets
- Promotion, callout, and sitelink extensions
- Sitelink, callout, and structured snippets
- Sitelink, location, and call extensions
- The cost-per-click on ad extensions is lower than on a search ad headline
- They guarantee higher engagement for advertisers
- They increase ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
- Customer Match allows you to reach people who have been to your website
- Customer Match allows you to reach people who haven't been to your website yet
- Customer Match relies on your own data instead of a remarketing tag
- It wouldn’t be a good fit. You have to tag your website to use Customer Match
- True
- False
- Headline length
- Keywords
- Networks
- All of the above
- Expected clickthrough rate, ad formats, and ad relevance
- Expected clickthrough rate, landing page experience, and ad relevance
- Expected clickthrough rate, max CPC bid, and landing page experience
- Max CPC bid, landing page experience, and ad relevance
- Easy to navigate
- High amount of user traffic
- Relevant and original content
- Transparency about your business