Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.”

How will broad match benefit Bob’s campaign?

• Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
• Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
• Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
• Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

Answer: Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”

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